About Barbara Bruce

Barbara is a reporter covering Snowflake-Taylor and Navajo County for the White Mountain Independent (wmicentral.com). She has a featured column on business every two weeks in the paper.

Barbara Bruce is a veteran radio and TV talk show host of 16 years. Most recently leaving 1450 AM and 107.9 FM as Public Relations Director and the launching GM of those two stations for 15 months, Barbara hosted and produced nine weekly talk shows there as well.

Barbara is billed as THE MOST TRUSTED VOICE ON THE MOUNTAIN, in the White Mountains of Arizona. She began her radio career in 1998 when she went to Majik 101.7 where she started the first radio talk show in the world about the effects of tobacco and smoking; she retired the popular show after 10 years.

Barbara joined White Mountain Radio in 1998 as an contract talent, but became a full time employee for WMR in 2007, when she accepted the position of Director of Community Relations. Still a talk show host, she produced and hosted six weekly talk shows, one of which was filmed for television and the world wide web for 11 years.

Barbara is the 2011, 2012 & 2013 National WE TIP Broadcaster of the Year for her DRUGNET Show, which she launched in 2005. She has been appointed for 2013 to the National We Tip Advisory Board.

Barbara currently serves as:

  • Host of Artspace, a program dedicated to the promotion and education of artists of the White Mountains of Arizona which airs four times each week on Channel 58 on Cable One. It can also be viewed on the Net at showlowtv.com.
  • President of the Summit Healthcare Regional Medical Center Foundation Board
  • Board Member of the AZ Town Hall
  • Board member of WE TIP INTERNATIONAL
  • Member of the 2014 Rx Abuse & Misuse Initiative
  • Past President of Friends of the Navajo County Drug Project
  • Member of the Steering Committee for the Drug Coalition
  • Rx Misuse & Abuse Initiative for Navajo County
  • Member of Summit Healthcare’s Institutional Review Board
  • AZ Town Hall Board Member
  • Town of Taylor, AZ, Special Events Committee
  • Member of Catholic Charities
  • Member at large of the RTA Hospice Board, having served as a board member for 2 years
  • Member of the White Mountain Woman’s Club
  • Member of American Funding Professionals

Barbara also serves as an Advisory Board member for the Snowflake-Taylor High School Media Group and for the Show Low High School Media Group.

She served as President of the Show Low Chamber of Commerce from 2002-2007 and is a graduate of the U.S. Chamber of Commerce Institute of Organizational Management, earning the coveted IOM designation. Barbara served as a board member of the Snowflake-Taylor Chamber of Commerce from 2009 – 2012, serving as Board President her final year.

Barbara also served as Co-Chair of the Character First Program for the City of Show Low from 2006 – 2010. From 2004 – 2008 she was appointed to the Governor‘s Council for Small Business, chairing the Small Business Finance Committee; served as Associate Faculty at Northland Pioneer College from 1999 – 2009.

Barbara was elected “2008 Business Woman of the Year” by the Snowflake-Taylor Chamber of Commerce membership.

Prior to coming to Arizona, Barbara worked as an insurance professional, worked in the hospitality industry and taught the National Association of Legal Secretaries’ Course at Samford University in Birmingham, Alabama.


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